Founded in Lucknow in 2019 on a single conviction — that India deserved a house where mithai, patisserie and coffee could sit together, with none of them compromised.
Built with an unwavering focus on craft, scale and consistency — one outlet at a time.
The Hazelnut Factory was born from a simple belief — that premium sweets deserve premium craft. From the finest mithai to artisanal baklava, every product carries the promise of uncompromised quality.
What started as a shared love for exceptional ingredients has grown into a name synonymous with speciality coffee, artisanal sweets and patisserie.
A Passion Turned into a Brand
THF was founded in 2019 with a simple belief:
- India deserves a brand where mithai, patisserie & coffee come together seamlessly
From day one:
- 1st outlet -THF Nirala Nagar, Lucknow
- Reimagined traditional mithai
- Introduced premium patisserie
- Built a strong coffee culture
Started with 1 outlet in Lucknow -creating a modern, premium yet relatable F&B brand.
Resilience in the Face of Crisis
2020 brought COVID -biggest disruption for F&B
During COVID:
- Strengthened delivery & packaging
- Focused on desserts, patisserie & gifting
- Built strong customer loyalty
Post-COVID, THF saw rapid acceleration in growth & expansion.
Brewing Bigger Dreams
THF expanded across Lucknow -bringing specialty coffee, artisanal desserts & modern mithai to new neighborhoods.
- Refined recipes & strengthened bakery operations
- Built systems needed to fuel future growth
New outlets opened:
- Alambagh
- Phoenix Palassio (Kiosk)
- Hazratganj
2021 wasn't just about opening more cafés -it was about building the foundation for what was to come.
Spreading the Sweetness
A year of growth beyond Lucknow -new cities, new milestones.
- Took first steps beyond Lucknow, expanding into new cities across Uttar Pradesh
- Earned recognition as a premium destination for coffee, desserts & artisanal mithai
- Began making waves as one of North India's fastest-growing café brands
New outlet:
- Gomti Nagar -Capt. Manoj Pandey Chauraha
2022 marked THF's leap from a Lucknow favourite to a regional name.
New Cities, New Stories
THF crossed state lines -bringing its signature experience to new cities and a whole new audience.
- Opened our doors in Kanpur, New Delhi, and beyond
- Reached more coffee lovers, dessert enthusiasts, and mithai fans than ever before
- Took a big step from being Lucknow's favourite café to becoming a North India favourite
New outlets:
- Punjabi Bagh, New Delhi
- Kanpur
2023 was the year THF truly went national.
A Landmark Investment
2024 marked a defining milestone -Bikaji Foods International came on board to help THF scale nationally.
- Bikaji Foods Retail, a subsidiary of Bikaji Foods International, agreed to acquire a 53.02% majority stake in THF for ₹131.01 crore -invested in phased tranches over two years
- THF closed the financial year with a turnover of ₹44.85 crore, validating years of disciplined, quality-first growth
The Plan Ahead:
- Scale from Uttar Pradesh & Delhi into at least 7 new states over three years
- Open a dedicated manufacturing unit in Noida
- Continue opening new outlets in every market we enter
2024 wasn't the finish line -it was the fuel for THF's national ambitions.
Scaling Across Cities
Post funding acceleration -THF expanded aggressively across North India, making its mark in every major city.
- Transitioned from a regional brand to a true multi-city player
- Brought THF's signature coffee, desserts & mithai to entirely new audiences
New outlets:
- Aliganj, Lucknow
- Prayagraj
- Worldmark 2, Aerocity (Delhi)
- Spectrum Mall, Noida
- Agra
- Varanasi
- Bareilly
- Meerut
2025 marked THF's biggest leap yet -scaling across 8 new cities in a single year.
The Next Chapter
The story is just getting started -THF is pushing further, deeper, and bolder in 2026.
- Continuing to expand into new cities and unexplored markets
- Strengthening our identity as India's most-loved premium mithai & café brand
- Building towards a national footprint - more cities, more memories
Every outlet is a new story - and we're writing many more.
Three principles.
No exceptions.
Not values on a wall. Decisions made every day in the kitchen.
Tradition is the ingredient, not the recipe.
Our baklavas carry pistachios from Raichur and honey from Kutch, folded using a technique refined over three years. Indian in soul, global in craft.
The packaging is the first bite.
Before anyone tastes anything, they feel the weight of the box, hear the ribbon, see the seal. Every material is chosen. Nothing is an afterthought.
Nothing ships that we wouldn't gift ourselves.
Every batch is tested. Every box is checked. Someone in Chennai receives the same experience as someone in Delhi. That's our standard.